Let’s discuss… Customer Lifetime Value – And The Downside Of Lifetime Memberships When you sell lifetime memberships, you are giving it up.īut, like many things in business, there are pros and cons to this pricing strategy. Obviously, the biggest draw to the membership site business model is the recurring revenue. However, there is a bad side to it and it’s something you need to be aware of going in. So, I know this strategy can – and does – work. I have made quite a nice chunk of revenue by selling lifetime memberships to THE LAB.
Selling a monthly, recurring membership seem a little bit tough? And perhaps you’re thinking about selling lifetime memberships as a way to increase sales?
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